Today's notion of aesthetics is tied to purity and elegance, and Ji-010 combines these with a set of keywords for today's life - simplicity, flexibility, contrast and comfort. The fact that Ji-010 is not as wide as standard chairs gives it additional functionality and mobility, and as the extra width is an unnecessary addition in standard chairs, less used material also means a higher productivity ratio. The chair can be individually designed to match customer demands, using elementary reflective patterns.